tag:blogger.com,1999:blog-7531478698852647145.post3482595133066332560..comments2010-03-12T01:37:54.262-08:00Comments on Business Analytics: Cost of Retention Vs cost of AcquisitionBhupendrahttp://www.blogger.com/profile/11979831334460992121khanal.bhupendra@gmail.comBlogger1125tag:blogger.com,1999:blog-7531478698852647145.post-3496100642685960392009-10-01T04:07:50.410-07:002009-10-01T04:07:50.410-07:00hi, how do you apply this while making a business ...hi, how do you apply this while making a business plan for a web portal. where i am spending say rs100 every month to get 10 consumers churn rate say 20% total retain 8 which is carry forwarded to next month<br />next month im spending rs100 again to get 10 customer <br />so will my extra cost of retaining 8 not be the marketing cost?Bhavinhttp://www.blogger.com/profile/02514612137894143264noreply@blogger.com